Keith Horwood

Ahoy hoy, I am Keith Horwood. I am a marketer based in the UK.

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I have been in love with the Internet since I first dialed up in 1998. Because of this passion, I decided to ditch electronics and take (the then brand new) Internet Engineering path. I have not looked back since. With 15 years’ experience working successfully in online marketing, I have extensive and broad knowledge of the core aspects of digital strategy. I have designed and built successful websites from scratch. I have run highly profitable PPC search campaigns for large brands. I have maintained profitable affiliate websites. My current role comprises keyword research, on-page optimisation, technical audits, content strategy, link analysis & building, domain name selection, PPC Campaign synergy and not to mention social media planning & implementation.

Head of SEO at Surge.

February 2017 - Present | UK

Head of SEO Strategy at Student.com

July 2016 - January 2017 | London

Digital Marketing Director at CoinDesk

April 2013 - July 2016

Head of SEO at Found.

October 2005 - March 2013

SEO Web Developer / Designer at A&K Printing Ltd

July 2003 - October 2005

After a summer work placement (the Shell sponsored STEP project) where I redesigned and built an entire website in two months, I was offered a job to work for this forward thinking promotional printing business. Once I joined I built many websites, improving my CSS, SEO skills, PHP and a lot more. I was especially proud of programming a complex online quote calculator which worked out a rough print estimate, based on the number of colours and the amount that would need to be printed. I even mucked in now and then and fragranced a few air fresheners. It was here that I also used PPC, mainly to send traffic to newer websites which had not yet started ranking well. I used both Adwords and Overture to track leads & quotes which came through. I performed a lot of other tasks (as you have to in any small business) even successfully setting up an internal exchange server and website test server. Web Design, Web Development, PPC Advertising, SEO, Print Design, Networking, Server Admin,

CIM

2016 – 2016

Diploma Professional Marketing

Concentration: Digital Strategy

University of Essex

2000 – 2003

BEng

Concentration: Internet Engineering

South East Essex College

1998 – 2000

Advanced GNVQ (Distinction)

Concentration: Engineering

Food & Drink, Finance, West Ham United, Ukulele, SEO, Social Media, Space, Photography, Music.